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Sunday, 24 October 2010

ITAP - Researching The Practice...

Paula Scher
‘American female graphic designer’

Example one
Paula Scher was born in 1948 in Virginia USA. She’s a graphic designer and an artist. I admire her work in typography. Because they come across as strong, clean cut and bold. Paula didn’t like the font of ‘Helvetica’ because she thinks it too boring and bland. So she wanted to create a new font. She was influenced by Art Nouveau and Victorian typography. At this time she was designing album covers so she incorporated a mixture of pop music and art nouveau to create a new font. Above are a couple of examples that best describes it. She also designed a logo for ‘public theater’ that became a popular font style.
When I observed ‘Victorian’ and ‘Art nouveau’ typography, I have noticed subtle similarities and differences in Scher typography. below I can see that she has kept the theme of the thickness of the letters, just like shown in the Victorian era typefaces, however she made it look more eye catching by adding strips of red in the stems of the letter as well as colouring the counters in above image. In the left image I noticed a couple similarities to the Art nouveau. First I see she has used slimmer font like in one of the example in the Art nouveau picture below but made it more modern by not using serifs. I had seen how the font above it was decorative. When looking closely at the letter ‘E’ in the slender font on the top line you can see how the middle line is close to the bottom line, when looking at this letter upside down it is almost identical to the art nouveau style design of the letter you will be able to see this in the Art nouveau image below.
Example two
The Victorian typeface inspired by late 19th century display letterforms. I liked the style of the font examples presented on the image for instance the font in the word ‘grill’, I liked how the serif looked and the thickness of the bowl on the letter ‘g’ as well as the stems of the other letters. Overall the Victorian typeface superbly reflects the refinement of the late 19th Century. The art nouveau fonts were popular in Europe and North America, in the beginning of the late 1800’s. The fonts are usually decorative and can include stroke endings, very high and low “waistlines” diagonal and triangular character shapes. This is shown below.

Overall I think Paula Scher is a good designer, I like the way she connects little, simple key things from existing typefaces and then making her own twist to it to form a new combined font.
Written by Kawsar Ahmed

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