Recently I had an interesting lecture on Design Ethics, let me start off by saying 'What is ethics?' Ethics are motivation based on ideas of right and wrong.
picture from Google images
I wanted to talk about Cadbury dairy milk chocolate (Britain most famous chocolate) that adopting the fair trade mark. From 2009 Cadbury chocolate now contains 100% Fair Trade cocoa. Harvested in Ghana. This system allows every farmers to get paid a normal living wage. It is very common for people living in Ghana to get paid below the living wage so this was one of the reasons Cadbury wanted to help. The growth in ethical consumption does not seem to have been effected by the recession, although fair trade believes that shoppers need to transfer good intentions into actions.
Below is a link to a video from BBC news about Cadbury fair trade chocolate:
Cadbury celebrates the move to fair trade chocolate by creating a new advert that is all things Ghana its people, dancers, rappers and mainly its cocoa beans. the first single 'Zingolo' from 'A glass and a half full productions'. The video feature Ghana famous singer Tinny (Nii Addo Quaynor), High Spirits which is one of the best dance crew in Ghana, the campaign also features print ads designed and painted by Ghanaians using traditional techniques.
To conclude I believe the awareness of fair trade will really benefit third world countries. There are many product that contain fair trade like Costa coffee, Mars chocolate (Cadbury competitors) even boots cosmetics and much more. Also designers today needs to be both technically right and compellingly wise. Wisdom is about evaluating and choosing between competing principles. And to be wise is to be aware of current situations around the globe.
Written by Kawsar